Life is complex and simplifying it is highly marketable.
You can add value to your products by linking them to clear emotional values. You can further add value if you focus on the purchasing and after-care customer experience.
If you are ‘unique’ and provide reassurance about the whole buying process, customers will be more inclined to engage.
Integrating the concept of providing the approach of a personal shopper at the heart of the customer’s experience is key. “You want this? Let me sort it all out for you. If there is a problem after, just let me know and I will sort it for you.”
Adding value to your product can often be about moving away from providing a product to providing a service.